Is Incogni worth it in the UK? An honest review

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Verdict in short: Incogni can save time if you want ongoing, automatic requests sent to hundreds of data brokers. But everything it does relies on rights you already have for free under UK GDPR, and the most visible UK site, 192.com, has its own free removal form. Try the free DIY route first.

What Incogni is

Incogni is a subscription data-removal service from Surfshark. It sends opt-out and erasure requests to data brokers on your behalf and repeats them over time. [source: Incogni]

Pricing (checked 16 Oct 2026)

Standard	≈ £6.03/month billed annually (≈ £72.38/year) [$7.99 / $95.88], or ≈ £12.06 month to month [$15.98]
Unlimited	≈ £11.32/month billed annually (≈ £135.79/year) [$14.99 / $179.88]. Adds custom removals from sites not on the list
Family (up to 5)	≈ £12.07/month billed annually (≈ £144.85/year) [$15.99 / $191.88]
Family Unlimited	≈ £17.36/month billed annually (≈ £208.26/year) [$22.99 / $275.88]

About these £ prices: Incogni's pricing page showed us US dollars only. The £ figures are our approximate conversions at £1 = $1.325 (ECB reference rate, 15 October 2026), with the official $ price in brackets. Incogni says it charges UK customers in GBP, based on the country you enter at checkout. [source: Incogni Help Center] Recent UK reviews report a Standard annual price of £5.99/month (£71.88/year). [source: GetMySAR, Aug 2026] [source: Digital Safety Squad, Oct 2026] The price you see at checkout is the one that counts. "VAT/Sales Tax may apply". Incogni says it offers a 30-day money-back guarantee. [source: Incogni pricing] [source: Incogni]

UK coverage, including 192.com

Incogni says its Standard plans cover 420+ data brokers and that it serves UK users. However:

Incogni says its people-search site removals mainly target US sites. For non-US users it focuses on other kinds of broker. [source: Incogni Help Center]
When we checked in October 2026, 192.com did not appear on Incogni's published broker list. Third-party reviews disagree on whether it's covered. [source: Incogni broker list]
Unlimited plans let you submit specific pages for "custom removal". [source: Incogni Help Center]

For 192.com, the free removal form is quicker and certain.

The free DIY alternative

Remove yourself from 192.com (free form).
Opt out of the open register ↗ so fewer brokers get your details.
Send our UK GDPR erasure template to other brokers. They have a month to reply and usually can't charge. [source: ICO]
Register with TPS ↗ and MPS ↗ to cut calls and post.

What DIY doesn't do: it won't automatically resend requests every few months, so set a reminder to check again.

Pros and cons

Pros

Hands-off: sends requests to hundreds of brokers
Repeats requests over time
Covers private marketing brokers you might never find
30-day money-back guarantee

Cons

Ongoing yearly cost (from roughly £72 a year for one person)
List leans towards US people-search sites
192.com not on the published list (Oct 2026)
Custom removals only on pricier plans
Doesn't do anything you can't do yourself for free

Try Incogni (optional)

If you decide it's worth it for you, compare the current price on Incogni's own site ↗.

Checked 16 October 2026. Not sponsored.

FAQs

How much does Incogni cost in the UK?

Incogni's pricing page shows US dollars to us: the Standard plan costs about £6.03 a month billed annually, which is about £72.38 a year ($95.88), or about £12.06 month to month ($15.98). These are our conversions at £1 = $1.325. Incogni says UK customers are charged in pounds at checkout. Recent UK reviews report £5.99 a month, or £71.88 a year, for Standard. VAT may apply.

Does Incogni remove you from 192.com?

We could not confirm this. 192.com did not appear on Incogni's published broker list when we checked in October 2026. Incogni says its people-search removals mainly cover US sites. Its Unlimited plans offer "custom removals" for sites that are not on the list. You can remove yourself from 192.com for free in minutes.

Is there a free alternative?

Yes. You can send UK GDPR erasure requests yourself for free, use 192.com's free removal form and opt out of the open register.

Is there a money-back guarantee?

Incogni says it offers a 30-day money-back guarantee.

Privacy guides: Remove your details & stop spam · Remove yourself from 192.com · Is Incogni worth it?